Farrell’s eXtreme Bodyshaping’s founder and CEO, Lance Farrell, is a 6th-degree black belt in Taekwondo with one mission: to inspire people to live with power and purpose.


Lance Farrell began his Taekwondo journey under Grand Master Yong Chin Pak while studying at Iowa State University in 1980. In 1982, Lance began teaching Taekwondo over the summer in his hometown of Guthrie Center, Iowa. In 1985 Lance relocated his program to Creston, Iowa.



Lance continued pursuing his dreams, in addition to teaching, and attended the U.S. Olympic Sports Festival in 1989 and 1991. Lance received a silver and bronze medal and fulfilled his dream of competing at the Olympic Sports Festival. Lance moved to the capital city of Des Moines, Iowa to pursue fitness and martial arts full-time.



In 2001 Lance launched the Bodyshaping program in Des Moines, which has expanded into 8 states and 47 locations.  Farrell’s eXtreme Bodyshaping awards $1000 for the most physically transformed member at each location 4 times a year and two national winners of $10,000 each year.  Farrell’s has awarded more than 5 million dollars in prize money over the past 24 years. Farrell’s has also helped 400,000 members lose over 10 million pounds of bodyfat during this time. 

In January of ‘24 Farrell’s partnered with the Max Challenge from New Jersey. They now have a combined 87 locations and growing. The parent company is FIT Franchise Brands, Inc.